Victory Church wanted a refreshed brand identity that resonated with both long-time members and a new generation. This rebrand included a strategic overhaul of their visual language, digital presence, and print materials—centered around storytelling, clarity, and community engagement.

GOALS & OBJECTIVES

  • Refresh identity to reflect new name and community

  • Create a cohesive visual system for both digital and physical collateral

  • Develop a mobile-friendly website focused on storytelling, and first-time visitors

  • Provide tools for internal teams to maintain consistency in print and media

PROJECT SCOPE

  • Logo

  • Brand Guidelines

  • Website

  • Print Collateral

Logo Design

A scalable, timeless mark rooted in the church’s mission.

Website

Mobile-optimized, CMS-integrated site with clear visitor pathways.

Print Collateral

Group shot of invite cards, signage, welcome brochures
Print pieces to extend the brand’s voice in the real world.